Employees of the Month:
Social Media Annual Post Rebranding
During my time at OCTA, I saw an opportunity to revamp the 'Employee of the Month' posts. The existing graphics template had been in use for quite a while, and I believed a fresh, bold design would not only refresh the look but also enhance engagement and draw more attention. My goal was to create a new visual identity that would make these posts stand out and better celebrate the achievements of our employees."
Visual of the old template
Facebook Post
LinkedIn Post
I aimed for a fresh and straightforward design for this project. I started by sketching different layout ideas and chose a clean look with the image cut out and layered over the background. I used orange and blue to match OCTA’s branding. The final design is simple, modern, and visually appealing, effectively showcasing the brand.
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Process
Materials Delivered
