NOBODY IS PERFECT
NOBODY IS PERFECT is our first campaign, focused on enjoying the present and appreciating life's unique moments. It reminds us that life is priceless and can't be bought, encouraging everyone to live because nobody is perfect.
Product Item
Front side
This hoodie isn’t just a clothing piece but it is a message, this hoodie is simple heavy black hoodie material that communicates the message of embracing the beauty of the present moment because life can’t bought. The front of the hoodie reads “Live Life” and the back of the hoodie reads the main message of the campaign which is “Life can’t be bought”
Back side
Design Marketing Materials
This small postcard was crafted to introduce the Live Life project and to convey the brand's message, it was printed and passed around to about 200 people.
On the front side, the card communicates the message of that everyone drowns at some point in their life and thats okay! because nobody is perfect, and on the back of the card it reads “as you put on hoodie we want to encourage you to live the greatest life and remember that your has a value that cannot be bought, enjoy every moment”.
This flyer was included in the packaging, we were very limited with the hoodies, we only had 50 hoodies to drop. From how limited it was, I wanted to establish a unique for each person that purchased, on the bottom right of the flyer it shows what number you placed your order out the 50 qty, and on the right side it shares a unique message as a reminder that your life is invaluable.
Campaign Gallery
Marketing Insights Data
Using Instagram as our primary platform has proven to be incredibly effective in building our audience. Our recent Reels have surpassed our initial goals, achieving remarkable reach and engagement. This success highlights the effectiveness of visual content in capturing the attention of our target audience. We're thrilled to say we were able to sell out on our first drop of hoodies because of the high volume reach it got over Instagram.