LIVE LIFE Clothing

LIVE LIFE Clothing

"Choose the People that Chooses You" Collection 4 Campaign

"Choose the People that Chooses You" Collection 4 Campaign

Client

LIVE LIFE Clothing

LIVE LIFE Clothing

Location

Chino Hills, California

Chino Hills, California

Year

2025

2025

Info

For Collection 4 of my clothing brand, “Choose the People That Choose You,” I set out to create visual Campaign that captured the spirit of connection and individuality. Shot on a fisheye lens in the open hills, the imagery distorts perspective to amplify movement and energy. Each frame was later expanded with AI to push beyond the original composition while keeping the authenticity of the moment intact. The campaign features friends wearing oversized “LIVE LIFE” pieces in unposed, candid interactions, reflecting the ease and comfort of being surrounded by the right people.

For Collection 4 of my clothing brand, “Choose the People That Choose You,” I set out to create visual Campaign that captured the spirit of connection and individuality. Shot on a fisheye lens in the open hills, the imagery distorts perspective to amplify movement and energy. Each frame was later expanded with AI to push beyond the original composition while keeping the authenticity of the moment intact. The campaign features friends wearing oversized “LIVE LIFE” pieces in unposed, candid interactions, reflecting the ease and comfort of being surrounded by the right people.

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